Happy Tuesday!
This week, we're diving into query fan-out. I know, it's technical. But trust me, we have the perfect expert to walk us through how this technique will see us through the next era of search.
Grow Your Keyword Tail 10x Longer
Imagine your customer is searching for you. In today's Google, queries are approximately 3.4 words long. ChatGPT? Roughly 5.3 words.
That means the long tail just got much longer. Standout SEOs generating standout results will break down every query into hundreds or even thousands of nuanced queries.
One Page to Rule Them All
Nik's process is straightforward. If Google and OpenAI's LLMs are breaking down every single query into the longest tail nuance possible, great SEOs are reverse-engineering that to build a single authoritative content piece that anticipates and answers every sub-question, on one page.
The new school method is to use query fan-out to identify even longer tail queries, then create one single, authoritative page that will become the destination page for all queries related to your product or service.
And, for those of us who already have dozens of content pages? Nik's recommendation is to amalgamate those into your singular authoritative page.
Query Fan-Out and The Longest Tail: Google.AI's "Personal Intelligence"
Google.AI is going to personalize the search experience for searchers. Query fan-out is going to be an even more useful skill as we dive ever deeper into long tail, personalized search.
Until next week, Greg